SCOTTSDALE, AZ — BuildZoom, a company that uses customer feedback, government data, and an algorithm to rank and rate contractors, conducted its first annual survey of US homeowners. The goal of the survey was to develop a better understanding of consumer habits as well as to learn how they choose home improvement contractors.
Findings of the survey indicated that most homeowners look to the Better Business Bureau (BBB) as its primary source of finding remodeling contractors, putting it ahead of other services such as the Yellow Pages, Angie’s List, Yelp, Craigslist and ServiceMagic. Of consumers who hired four or more contractors in the past year, the majority were more likely to have used the BBB while homeowners who only hired one contractor were more likely to use Angie’s List or Yelp.
Homeowners who used the Yellow Pages or Craigslist to find a contractor were more likely to report higher levels of dissatisfaction, according to the survey.